Digital Marketing
Dublin 2024

Friday 27th September
The Marker, Dublin
Early bird registration open Download brochure

An eolas event

eolas
welcome

Digital Marketing
Dublin 2024

Now in its third year, Digital Marketing Dublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.

Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. There is an ever increasing demand for marketers to be agile, they need to respond faster to new trends, changing consumer behaviours and fluctuating budgets.

New technologies such as AI are creating opportunities for marketers. The potential benefits that AI can bring to digital marketing are immense, however we must take into consideration the critical role of ethics while embracing this new technology.

Sustainability is a key theme in 2024. Agencies and brands should look at the wider impact of their marketing plan and how this can drive positive change.

#DMDublin will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.

Early bird registration open
Issues

Key issues to be examined

Digital marketing strategy and planning

Data and analytics

AI and technologies for digital marketing

SEO

Email marketing

Content marketing

Ecommerce strategy

Paid search advertising

Influencer marketing

Social media

Video

UX

speakers

The Speakers

Darragh Doyle

Head of Communications, Marketing and Audience Development

Dublin City Council Culture Company

Aoife McIlraith

Owner

Luminosity Digital

Sascha O’Toole

Deputy Head of Communications

Department of Children, Equality, Disability, Integration and Youth

Dr Dónal Mulligan

Chair of Faculty Research Ethics Committee

Faculty of Humanities & Social Sciences, DCU

Hannah Bryans

Director & Co-Founder

Part Three Digital

Claire Carr

Digital Marketing Manager

Dogs Trust Ireland

Gus Pelogia

Senior SEO Product Manager

Indeed

Linda Coyne

Digital Communications Specialist

Irish Human Rights and Equality Commission

Rory King

Founder

Rory's Travel Club

Shauna Hanna

Head of Digital Content

Texthelp

Programme

Programme

09:00

Chair’s welcome and introduction

Darragh Doyle

Head of Communications, Marketing and Audience Development
Dublin City Council Culture Company

Digital marketing planning and strategy: Key trends in 2024

Aoife McIlraith

Owner
Luminosity Digital

AI in digital marketing: Balancing opportunities and ethics

Dr Dónal Mulligan

Chair of Faculty Research Ethics Committee, Faculty of Humanities & Social Sciences
DCU

Understanding inclusive digital marketing and how you can get it right

Shauna Hanna

Head of Digital Content
Texthelp

Public sector digital marketing

Sascha O’Toole

Deputy Head of Communications
Department of Children, Equality, Disability Integration and Youth

Questions & answers / Panel discussion


11:00

Coffee and networking break


11:30

The blurred lines between search and social

Hannah Bryans

Director & Co-Founder
Part Three Digital

Email marketing isn’t dead

Rory King

Founder
Rory’s Travel Club

Digital marketing on a budget

Claire Carr

Digital Marketing Manager
Dogs Trust Ireland

How SEOs should work with developers

Gus Pelogia

Senior SEO Product Manager
indeed

The importance of video in digital marketing

Linda Coyne

Digital Communications Specialist
Irish Human Rights and Equality Commission

Questions & answers / Panel discussion

13:15

Networking lunch and conference close

Register

Registration

Full delegate rate

345
+ VAT

Early bird rate

295
+ VAT
(ending Wednesday 31st July)

Charity rate

195
+ VAT

Bring your team!
Group discounted rate for marketing teams available — please contact us directly for group bookings discount.

Who should attend?

  • Digital Marketing Professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • SEO specialists
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • Web and mobile designers
  • CRM specialists

Why attend?

  • Face to face networking with digital marketing and communication professionals
  • Hear leading digital marketing practitioners: Visiting and local speakers
  • Enhance your digital marketing and communication skills
  • Learning: New trends and the latest insights
  • Examples of best practice use across different sectors

Sponsorship & exhibition

There are a limited number of opportunities for interested organisations to partner with the conference as a sponsor or exhibitor. This is an excellent way for organisations to raise their profile with a key audience of Ireland’s marketing and communications professionals. For more information on packages available contact Jillian Wallace on 01 661 3755 or email jillian.wallace@eolasmagazine.ie

testimonials

Feedback from past #DMDublin attendees…

200+

Participants

10+

Topics

10

Speakers
Venue

Venue

The conference is taking place in
Anantara The Marker Dublin Hotel, Grand Canal Square, Docklands, Dublin 2, D02 CK38

Getting to the venue