Digital Marketing
Dublin 2024
Digital Marketing
Dublin 2024
Now in its third year, Digital Marketing Dublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.
Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. There is an ever increasing demand for marketers to be agile, they need to respond faster to new trends, changing consumer behaviours and fluctuating budgets.
New technologies such as AI are creating opportunities for marketers. The potential benefits that AI can bring to digital marketing are immense, however we must take into consideration the critical role of ethics while embracing this new technology.
Sustainability is a key theme in 2024. Agencies and brands should look at the wider impact of their marketing plan and how this can drive positive change.
#DMDublin will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.
Early bird registration open![](images/misc/3.jpg)
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Key issues to be examined
Data and analytics
AI and technologies for digital marketing
SEO
Email marketing
Content marketing
Ecommerce strategy
Paid search advertising
Influencer marketing
Social media
Video
UX
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The Speakers
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Darragh Doyle
Head of Communications, Marketing and Audience Development
Dublin City Council Culture Company
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Aoife McIlraith
Owner
Luminosity Digital
![](images/speakers/Sascha_OToole-.jpg)
Sascha O’Toole
Deputy Head of Communications
Department of Children, Equality, Disability, Integration and Youth
![](images/speakers/Donal_Mulligan.jpg)
Dr Dónal Mulligan
Chair of Faculty Research Ethics Committee
Faculty of Humanities & Social Sciences, DCU
![](images/speakers/Hannah_Bryans.jpg)
Hannah Bryans
Director & Co-Founder
Part Three Digital
![](images/speakers/Claire_Carr.jpg)
Claire Carr
Digital Marketing Manager
Dogs Trust Ireland
![](images/speakers/Gus_Pelogia.jpg)
Gus Pelogia
Senior SEO Product Manager
Indeed
![](images/speakers/Linda_Coyne.jpg)
Linda Coyne
Digital Communications Specialist
Irish Human Rights and Equality Commission
![](images/speakers/Rory_King.jpg)
Rory King
Founder
Rory's Travel Club
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Shauna Hanna
Head of Digital Content
Texthelp
Programme
Chair’s welcome and introduction
![](images/speakers/Darragh_Doyle.jpg)
Darragh Doyle
Head of Communications, Marketing and Audience DevelopmentDublin City Council Culture Company
Digital marketing planning and strategy: Key trends in 2024
![](images/speakers/aoifelogo.jpg)
Aoife McIlraith
OwnerLuminosity Digital
AI in digital marketing: Balancing opportunities and ethics
![](images/speakers/Donal_Mulligan.jpg)
Dr Dónal Mulligan
Chair of Faculty Research Ethics Committee, Faculty of Humanities & Social SciencesDCU
Understanding inclusive digital marketing and how you can get it right
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Shauna Hanna
Head of Digital ContentTexthelp
Public sector digital marketing
![](images/speakers/Sascha_OToole-.jpg)
Sascha O’Toole
Deputy Head of CommunicationsDepartment of Children, Equality, Disability Integration and Youth
Questions & answers / Panel discussion
Coffee and networking break
The blurred lines between search and social
![](images/speakers/Hannah_Bryans.jpg)
Hannah Bryans
Director & Co-FounderPart Three Digital
Email marketing isn’t dead
![](images/speakers/Rory_King.jpg)
Rory King
FounderRory’s Travel Club
Digital marketing on a budget
![](images/speakers//Claire_Carr.jpg)
Claire Carr
Digital Marketing ManagerDogs Trust Ireland
How SEOs should work with developers
![](images/speakers/Gus_Pelogia.jpg)
Gus Pelogia
Senior SEO Product Managerindeed
The importance of video in digital marketing
![](images/speakers/Linda_Coyne.jpg)
Linda Coyne
Digital Communications SpecialistIrish Human Rights and Equality Commission
Questions & answers / Panel discussion
Networking lunch and conference close
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Who should attend?
- Digital Marketing Professionals
- Marketing Directors / Managers / Executives
- Chief Executives
- Digital marketing teams
- Business Development
- Video Production Managers
- PR Managers & Officers
- Fundraising and Engagement
- Press Officers
- Brand Managers
- Communication Specialists / Directors / Officers
- SEO specialists
- Media Managers
- Social Media Editors
- Ecommerce
- Graphic Designers
- Web and mobile designers
- CRM specialists
Why attend?
- Face to face networking with digital marketing and communication professionals
- Hear leading digital marketing practitioners: Visiting and local speakers
- Enhance your digital marketing and communication skills
- Learning: New trends and the latest insights
- Examples of best practice use across different sectors
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Sponsorship & exhibition
There are a limited number of opportunities for interested organisations to partner with the conference as a sponsor or exhibitor. This is an excellent way for organisations to raise their profile with a key audience of Ireland’s marketing and communications professionals. For more information on packages available contact Jillian Wallace on 01 661 3755 or email jillian.wallace@eolasmagazine.ie
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Feedback from past #DMDublin attendees…
Some really insightful discussions Some really insightful discussions taking place today at @eolasmagazine #DMDublin event. Some food for thought, content is the fuel of engagement! Think about the end user and matching them to your goal. Strategic thinking is everything! @SpringboardCom
Ready to elevate our digital game! 🚀 Our team had an insightful morning at Digital Marketing Dublin 🎯We were blown away by the wealth of knowledge shared by speakers on keeping up with digital trends💡Ready to elevate our digital game! 🚀 @koobaonline
Getting some great ideas Getting some great ideas here at #DMDublin about how to communicate all the good work we do here at CDI. @nicofell @darraghdoyle @MarketingSalt @iamsandramurphy @carashields @Mac_Digi @twcdi
influencer marketing as Gaeilge! Foras na Gaeilge campaign & effectively using influencer marketing as Gaeilge! Credim Ionat = I believe in you ! @LorGMedia @deirdrekeanecrk
Great chat from Eleanor McCormack Lots of interactive learning at today’s Digital Marketing Dublin event. Great chat from Eleanor McCormack on one of @UL ‘s student campaigns. #DMDublin @KpmgCareersIrl
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200+
Participants10+
Topics10
SpeakersVenue
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The conference is taking place in
Anantara The Marker Dublin Hotel, Grand Canal Square, Docklands, Dublin 2, D02 CK38