welcome
Digital Marketing
Dublin 2024
Now in its third year, Digital Marketing Dublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.
Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. There is an ever increasing demand for marketers to be agile, they need to respond faster to new trends, changing consumer behaviours and fluctuating budgets.
New technologies such as AI are creating opportunities for marketers. The potential benefits that AI can bring to digital marketing are immense, however we must take into consideration the critical role of ethics while embracing this new technology.
Sustainability is a key theme in 2024. Agencies and brands should look at the wider impact of their marketing plan and how this can drive positive change.
#DMDublin will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.
Register now
Issues
Key issues to be examined
Data and analytics
AI and technologies for digital marketing
SEO
Email marketing
Content marketing
Ecommerce strategy
Paid search advertising
Influencer marketing
Social media
Video
UX
speakers
The Speakers
Darragh Doyle
Head of Communications, Marketing and Audience Development
Dublin City Council Culture Company
Aoife McIlraith
Owner, Consultant
Luminosity Digital
Sascha O’Toole
Deputy Head of Communications
Department of Children, Equality, Disability, Integration and Youth
Dr Dónal Mulligan
Chair of Faculty Research Ethics Committee
Faculty of Humanities & Social Sciences, DCU
Hannah Bryans
Director & Co-Founder
Part Three Digital
Claire Carr
Digital Marketing Manager
Dogs Trust Ireland
Gus Pelogia
Senior SEO Product Manager
Indeed
Linda Coyne
Digital Communications Specialist
Irish Human Rights and Equality Commission
Shauna Hanna
Head of Digital Content
Texthelp
Orlaith McIvor
Senior Media Manager
Lidl Ireland & Northern Ireland
Drashti Sayta
Group CRM Manager
Dalata Hotel Group
Programme
Programme
09:00
Chair’s welcome and introduction
Darragh Doyle
Head of Communications, Marketing and Audience DevelopmentDublin City Council Culture Company
Google and AI - The future of search
Aoife McIlraith
Owner, ConsultantLuminosity Digital
AI in digital marketing: Balancing opportunities and ethics
Dr Dónal Mulligan
Chair of Faculty Research Ethics Committee, Faculty of Humanities & Social SciencesDCU
Understanding inclusive digital marketing and how you can get it right
Shauna Hanna
Head of Digital ContentTexthelp
Go full Lidl: The role of digital in successful campaigns
Orlaith McIvor
Senior Media ManagerLidl Ireland & Northern Ireland
Public sector digital marketing
Sascha O’Toole
Deputy Head of CommunicationsDepartment of Children, Equality, Disability Integration and Youth
Questions & answers / Panel discussion
11:00
Coffee and networking break
11:30
The blurred lines between search and social
Hannah Bryans
Director & Co-FounderPart Three Digital
Email: Your Most Personal Marketing Channel
Drashti Sayta
Group CRM ManagerDalata Hotel Group
Digital marketing on a budget
Claire Carr
Digital Marketing ManagerDogs Trust Ireland
How SEOs should work with developers
Gus Pelogia
Senior SEO Product Managerindeed
The importance of video in digital marketing
Linda Coyne
Digital Communications SpecialistIrish Human Rights and Equality Commission
Questions & answers / Panel discussion
13:15
Networking lunch and conference close
Register
Who should attend?
- Digital Marketing Professionals
- Marketing Directors / Managers / Executives
- Chief Executives
- Digital marketing teams
- Business Development
- Video Production Managers
- PR Managers & Officers
- Fundraising and Engagement
- Press Officers
- Brand Managers
- Communication Specialists / Directors / Officers
- SEO specialists
- Media Managers
- Social Media Editors
- Ecommerce
- Graphic Designers
- Web and mobile designers
- CRM specialists
Why attend?
- Face to face networking with digital marketing and communication professionals
- Hear leading digital marketing practitioners: Visiting and local speakers
- Enhance your digital marketing and communication skills
- Learning: New trends and the latest insights
- Examples of best practice use across different sectors
Sponsorship & exhibition
There are a limited number of opportunities for interested organisations to partner with the conference as a sponsor or exhibitor. This is an excellent way for organisations to raise their profile with a key audience of Ireland’s marketing and communications professionals. For more information on packages available contact Jillian Wallace on 01 661 3755 or email jillian.wallace@eolasmagazine.ie
testimonials
Feedback from past #DMDublin attendees…
Some really insightful discussions Some really insightful discussions taking place today at @eolasmagazine #DMDublin event. Some food for thought, content is the fuel of engagement! Think about the end user and matching them to your goal. Strategic thinking is everything! @SpringboardCom
Ready to elevate our digital game! 🚀 Our team had an insightful morning at Digital Marketing Dublin 🎯We were blown away by the wealth of knowledge shared by speakers on keeping up with digital trends💡Ready to elevate our digital game! 🚀 @koobaonline
Getting some great ideas Getting some great ideas here at #DMDublin about how to communicate all the good work we do here at CDI. @nicofell @darraghdoyle @MarketingSalt @iamsandramurphy @carashields @Mac_Digi @twcdi
influencer marketing as Gaeilge! Foras na Gaeilge campaign & effectively using influencer marketing as Gaeilge! Credim Ionat = I believe in you ! @LorGMedia @deirdrekeanecrk
Great chat from Eleanor McCormack Lots of interactive learning at today’s Digital Marketing Dublin event. Great chat from Eleanor McCormack on one of @UL ‘s student campaigns. #DMDublin @KpmgCareersIrl
200+
Participants10+
Topics10
SpeakersVenue
Venue
The conference is taking place in
Anantara The Marker Dublin Hotel, Grand Canal Square, Docklands, Dublin 2, D02 CK38