Digital Marketing
Dublin 2023
Thursday 28th September
Radisson Blu Royal Hotel, Dublin
An eolas event
welcome
Digital Marketing
Dublin 2023
Digital marketing is now more important than ever and should be at the heart of your organisation’s overall marketing strategy. Digital marketing techniques allow you to reach your audience in a cost-effective and quantifiable manner, this is especially important since the Covid-19 pandemic has forced many organisations to scale down their marketing budgets.
Digital marketing is a web that connects all the digital activities that work towards achieving your overall digital goal. It is important to ensure that each element of your digital strategy is playing its part and fully optimised for your organisation to benefit.
Digital Marketing Dublin will get to the heart of digital planning and strategy. Leading digital marketing experts will examine best practice and achieving results, giving examples of successful campaigns.
#DMDublin will feature expert speakers from across the spectrum of digital marketing including a focus on targeting specific audiences through tools such as SEO, paid search and email marketing.
Issues
Key issues to be examined
SEO
Email marketing
Content Marketing
Ecommerce strategy
Paid search advertising
Influencer marketing
Video
AI and technologies for digital marketing
Data and analytics
speakers
The Speakers
Eoghan Phipps
Country Manager, Ireland & Sector Lead, UK Large Client Sales
Camila Franco Soler
Team Lead, Scaled Business Sales, UK & Ireland
TikTok
Eleanor McCormack
Head of Marketing
University of Limerick
Aoife McIlraith
Digital Marketing Consultant
Emma McVeigh
Marketing Manager
BPerfect Cosmetics
Loretta Ní Ghabháin
Director
Lorg Media
Darragh Doyle
Head of Communications, Marketing and Audience Development
Dublin City Council Culture Company
Lauren O’Callaghan
Digital Marketing Manager
National Trust
Róisín O’Hara
Communications Campaign Lead
Department of the Environment, Climate & Communications
Ilkim Ertin
Digital Marketing Executive
FoodCloud
Fionn Davenport
Managing Editor
F&B Huskies
Mark O’Brien
Senior Digital Strategist
F&B Huskies
Programme
Programme
-
Programme
09:00
Chair’s welcome and introduction
Darragh Doyle
Head of Communications, Marketing and Audience DevelopmentDublin City Council Culture Company
Digital marketing planning and strategy: Key trends in 2023
Aoife McIlraith
Digital Marketing ConsultantThe latest AI-powered ad solutions at Google
Eoghan Phipps
Country Manager, Ireland & Sector Lead, UK Large Client SalesThe power of digital content marketing
Lauren O’Callaghan
Digital Marketing ManagerThe National Trust
Public sector digital marketing
Róisín O’Hara
Communications Campaign LeadDepartment of the Environment, Climate & Communications
TikTok marketing: Creating a successful strategy
Camila Franco Soler
Team Lead, Scaled Business Sales, UK & IrelandTikTok
Questions & answers / Panel discussion
11:00
Coffee and networking break
11:30
The importance of video in digital marketing: ‘Stay Curious’ campaign
Eleanor McCormack
Head of MarketingUniversity of Limerick
FoodCloud: Rescuing good food to help people and planet
Ilkim Ertin
Digital Marketing ExecutiveFoodCloud
Building successful influencer led campaigns
Loretta Ní Ghabháin
DirectorLorg Media
Driving sales through a digital-first approach
Emma McVeigh
Marketing ManagerBPerfect Cosmetics
Digital marketing at Fáilte Ireland
Fionn Davenport
Managing EditorF&B Huskie
Mark O’Brien
Senior Digital StrategistF&B Huskie
Questions & answers / Panel discussion
13:15
Networking lunch and conference close
Register
Who should attend?
- Digital Marketing Professionals
- Marketing Directors / Managers / Executives
- Chief Executives
- Digital marketing teams
- Business Development
- Video Production Managers
- PR Managers & Officers
- Fundraising and Engagement
- Press Officers
- Brand Managers
- Communication Specialists / Directors / Officers
- Media Managers
- Social Media Editors
- Ecommerce
- Graphic Designers
- Web and mobile designers
Why attend?
- Face to face networking with digital marketing and communication professionals
- Hear leading digital marketing practitioners: Visiting and local speakers
- Enhance your digital marketing and communication skills
- Learning: New trends and the latest insights
- Examples of best practice use across different sectors
Sponsorship & exhibition
There are a limited number of opportunities for interested organisations to partner with the conference as a sponsor or exhibitor. This is an excellent way for organisations to raise their profile with a key audience of Ireland’s marketing and communications professionals. For more information on packages available contact Jillian Wallace on 01 661 3755 or email jillian.wallace@eolasmagazine.ie.
testimonials
Feedback from past #DMDublin attendees…
Some really insightful discussions Some really insightful discussions taking place today at @eolasmagazine #DMDublin event. Some food for thought, content is the fuel of engagement! Think about the end user and matching them to your goal. Strategic thinking is everything! @SpringboardCom
Great to attend Great to attend the @eolasmagazine Digital Marketing Dublin conference 2022, listening to strategic insights on marketing and communications from organisations in varying sectors @officialgaa @agriculture_ie and @Postvox #DMDublin @tuathhousingr
Getting some great ideas Getting some great ideas here at #DMDublin about how to communicate all the good work we do here at CDI. @nicofell @darraghdoyle @MarketingSalt @iamsandramurphy @carashields @Mac_Digi @twcdi
#digitalmarketingtips A fountain of knowledge in all things digital. Great session @carashields #DMDublin #digitalmarketingtips @GeoDirectory_ie
A very enjoyable conference It was a pleasure to speak at the @eolasmagazine #DMDublin conference yesterday. Thank you for inviting me. A very enjoyable conference, great to meet other professionals in the industry and gain knowledge from the panel experts across the day. 👏🏻 @NiamhBoyle_
200+
Participants10+
Topics10
SpeakersVenue
Venue
The conference is taking place
In the Radisson Blu Royal Hotel, Golden Lane, Dublin